Food Lion Speed Street Festival
Food Lion Speed Street has been recognized by the Southeast Tourism Society as a top-20 event for the three-day festival scheduled May 26-28.
Food Lion Speed Street offers live entertainment, access to NASCAR’s brightest stars, and vendor displays.
“To recognize the heritage and reach of this festival as a Southeast Tourism Society top-20 event is a testament to all involved that make it a success each year,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer since 1996. “It takes great sponsors like Food Lion, Coca-Cola and others along with the city’s support to execute a festival of this caliber. We are truly grateful for that support.”
Criteria for qualifying for the honor are a minimum of 1,000 in attendance and in at least its third year of existence. Food Lion Speed Street annually has 400,000 visitors and is in its 17th year. This is the second year in a row the festival has earned this honor.
DEMOGRAPHICS
Corporate America
75,000 + Business Professionals work in the Uptown Area. Home of Bank of America & Wachovia.
Families
With an entire block devoted to Children, many area families take part in the activities. Uptown area daycares also bring the children out during lunch. Event brochures are sent out to all uptown daycares.
Race Fans
Many fans plan their vacations around the Coca-Cola 600 Race Weekend Experience.
Fans of the National Recording Artists
Many attendees come out for their favorite band.
The Southeast Tourism Society Top-20 Events publication receives extensive exposure in more than 1,600 print media, web, television and radio. The Top-20 Events are listed on the Southeast Tourism Society website www.southeasttourism.org. For more information, visit www.600festival.com or www. facebook.com/foodlionspeedstreet.